It's a Bold New World Wide Web for IBEW Local 586

April 6, 2010 - The world's oldest and largest electrical union, the International Brotherhood of Electrical Workers (IBEW) has been in existence for as long as the commercial use of electricity itself.  With such a lengthy history, the IBEW faces the same challenge of any organization or brand that's been in the market for years; staying current. Recently, Ottawa's attachment, Local 586, reached out to Marketing Breakthroughs to tackle that challenge head on.

Marketing Breakthroughs  answered that challenge with a distinctly modern face for Local 586, in the form of one, fresh, new website.  Built to reach out to members, potential members and contractors, the new site not only delivers on that mandate, it's also, as brothers from the IBEW would say, 'wired' for search engine optimization  (SEO).

Working closely with the web development specialists at Envision Online, the new Local 586 site was constructed using targeted keywords that will reach out to the intended audience, including a younger demographic. MB's streamline process of developing a messaging analysis, search volume analysis, and a keyword strategy helped to crate accurate and useful content, while also being able to deliver on a timely and efficient schedule.

Contemporary, aesthetically pleasing and easy to navigate, the new site acts as a welcoming portal for communication between members and contractors. When compared to the numerous other IBEW Locals' sites, 586 is a beacon for progressive growth, optimized to ensure that when people are searching for local electricians in Ottawa and eastern Ontario they will easily land on IBEW Local 586.

IBEW Local 586's website has many new features including:

·      An easily updatable news section;

·      Search engine optimized (SEO) content;

·      Text linking for easy navigation throughout the website;

·      Online training course sign-up;

·      Electrical Resource Centre;

·      A secure members login area;

·      IBEW video;

·      Newsletter sign-up;

·      New member application form.

 

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